10-6-15 – Bloom on The High Line NYC

We recently donated our Bloom 3D wallpaper to Friends of the High Line’s Teen Arts Council a paid education and job-training program composed of 12-15 local New York City teens between the ages of 14-20 who design, plan, and produce two large-scale events on the High Line each summer. The TAC teens spend six months meeting with cultural producers, attending cultural events across the city, and working in teams to develop their own programs from start to finish – including selection of talent, marketing, outreach, and event production.

For their second summer party, titled Next Stop, the TAC teens selected Bloom to use as a backdrop throughout their event which was staged along the High Line in New York City. Bloom fit right into their retro-futuristic theme as they invited guests to fantasize about the world to come.

Part of the evening’s fun was decorating the white 3D glasses. Nothing like a blank canvas begging for pattern!

We were thrilled to be a part of this event and to help empower this inspiring group of teens to Go DEEP!

Teen Arts Council members proudly posing with Bloom

Feeling the love for Bloom wallpaper

Guests in their custom decorated 3D glasses

Making patterns: custom 3D glasses

Decorating custom 3D glasses with Bloom as a backdrop

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10-2-15 - How Grasscloth is Made

Our Grasscloth & More wallpapers are made by hand by skilled weavers in an entirely eco-friendly process.

These natural wallcoverings are harvested from a sustainable crop of renewable fibers, such as agave (which yields the fibers for our sisal grasscloth), jute and hemp.

Agave plants used to make our sisal grasscloth

Fields of jute plants

Hemp plants used to make hemp burlap wallpaper

After harvesting, the fibers are sun-dried – part of the eco-friendly, low energy production process.

Fibers drying in the sun

The fibers are dipped and dyed by hand with water-based vegetable dyes, so each dye lot of grasscloth wallpaper will vary slightly. The human touch makes this natural grasscloth wallpaper even more special.

Hand dying of the grasscloth fibers with non-toxic vegetable dyes

Our grasscloth wallpaper is then hand-woven by artisans on non-mechanized looms. The skilled weavers can only produce 3-5 yards each per day.  So if a design project requires 100 yards, it will take 20-30 man-days to produce.

Hand weaving of the grasscloth wallpaper

The woven grasscloth material is paper backed

This earth-friendly profile does not diminish the suitability of our grasscloth wallpaper for commercial applications, as all of the wallcoverings are ATME-84 fire rated and highly durable.

Learn more in the video below.

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9-16-15 - Go DEEP into the making of our 3D wallpaper

Thanks to design\milk for the amazing in-depth feature deconstructing how our Vikingr 3D wallpaper was designed by Nadia Shaheen.

Vikingr 3D wallpaper designed by Nadia Shaheen

The detailed article explains Nadia’s step by step process in incredible detail giving us an even greater appreciation for all that went into designing this intricate and innovative 3D wallpaper.

Beginning explorations of Viking visages

Finalized vector objects used in the 3D wallpaper

The article is definitely worth a read if you are interested in design and process. And you can learn more about the Vikingr wallpaper below:

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6-12-15 – DEEP 3D in the Press

We had such a blast debuting our new DEEP 3D wallpaper at ICFF.  Sharing the interactive 3D experience with other designers was truly gratifying, as so many people embraced the idea and had fun sporting the classic Anaglyph 3D glasses.

The press at ICFF was also intrigued and excited by the concept of 3D wallpaper.

Yuka Yoneda describes the experience on Inhabit, “Out of all the eye-popping designs at this year’s International Contemporary Furniture Fair, there was only one that literally jumped out at us. A partnership between Pratt Institute and twenty2, the DEEP 3D wallpaper booth beckoned showgoers in with its mesmerizing anaglyph patterns designed by Pratt students.”

As Bryn Smith of Core 77 explained, “A small crowd gathered around ICFF booth #2319, donning free pairs of custom 3D glasses, to “ooh” and “aah” at the wallpaper on display: flowers popped, a birch forest appeared, and Viking ships sailed on a Scandinavian sea.” Bryn further describes the experience, “Each pattern operates at a slightly different scale, meaning some look better close-up, and others from very far away. All can be appreciated with or without glasses (though with is a lot more fun), and it’s easy to imagine these papers plastering a guest bathroom, or as an accent in an adventurous hotel—with a stash of 3D glasses waiting nearby.”

Architect Magazine selected DEEP as one of its’ top ten favorite products at ICFF 2015. design\milk also tapped DEEP as one the Best of ICFF.

Fast Company enthusiastically encourages its’ readers to “Stare at your walls all day with this crazy 3D wallpaper. Yes, your walls are moving. Online wallpaper boutique twenty2 and the Pratt Institute collaborated on DEEP, a collection of wallpaper that works just like a 3-D movie. Throw on a pair of 3-D glasses, and the walls spring to life, with dancing flowers, soaring ships, and more. [These wallpapers] could coat the walls in the coolest bathroom ever.”

Deirdre Sullivan of About Home noted the usability of the dynamic 3D patterns in her feature on 5 Future Decor Trends Spotted at ICFF, “Yes, you will need to wear 3D glasses if you want to experience the multi-dimensional effects of DEEP 3D Wallpaper. But you should also know that each of the five eye-popping patterns in this collection are just as striking without the red and blue colored spectacles.”

This Old House wonders if “3D wallpaper is the new hot trend. A new collection puts the attractive mind benders on your walls. Optical-illusion books aside, there’s a place for 3-D designs in your home.”

Architectural Digest appreciates our made-to-order, eco-friendly printing methods: “Perhaps most notable about the patterns is that the interactive experience is created by using eco-friendly, water-based inks. No 3-D glasses required.”

Ohhword.com suggests DEEP as a remedy for those anti-social college moments, “All you slow, socially awkward, and stoned kids out there who enjoy sitting around staring at walls, prepare to get DEEP and have your minds blown.”

Leslie Van Buskirk of the Los Angeles Times  generously included our Bloom pattern in her feature: “Garden party: Floral wallpapers that will make you forget the drought – Nine new garden-inspired wallcoverings for summer.”

Learn more about the DEEP 3D project and the evolution of our business in a great Q & A on New York Spaces.

Other press featuring DEEP:

design\milk

[the nest]

REFINERY 29

California Home & Design

The Decoist

wn.com

notey.com

Examiner.com

Digital Trends

ChipChick

Editor at Large

OZY

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5-14-15 DEEP 3D wallpaper debuts at ICFF

Four years ago we were invited by Sarah Strauss, Architect and Professor at Pratt Institute School of Art & Design in Brooklyn, NY, to critique her student’s wallpaper projects, along with our artist friend, Jessica Jane Russell.  Strauss had challenged her students to think about wallpaper in an entirely new way, as they created a repeat pattern that was also an interactive exploration in 3D.

We were immediately taken by Strauss’ concept and the incredible possibilities of the 3D medium. As we returned twice per year, since 2011, to critique and mentor the students – encouraging them to push the design limits of pattern repetition and dimension – we became increasingly excited by the idea of making these 3D wallpaper projects a reality.

Working with Sarah Strauss, we curated the best of the designs from the last four years and are thrilled to now bring them to life with the DEEP collection, in collaboration with Pratt Institute.  DEEP 3D wallpaper will be available for purchase directly through twenty2.net.  The patterns are made to order, digitally printed in the USA on clay-coated paper with eco-friendly, water-based inks.

The collection of five patterns will be debuting at the International Contemporary Furniture Fair May 16-19, 2015.

Bloom, by LuzElena Wood, one of the five DEEP 3D wallpapers debuting at ICFF 2015.

DEEP frays the boundary between surface and sculptural space. Complete with vivid layers that engage the eye over multiple planes, these 3D wallpapers explore new techniques that manipulate surface at the scale of the body, the wall, and the room. What’s more, they can be appreciated with or without 3D glasses, providing the viewer with various pattern perspectives and ways of engagement.

“3D Wallpaper takes something very familiar and asks it to behave differently,” said Sarah Strauss. “By using wallpaper to make space out of flatness, we are creating a new interactive experience for the interior.”

 

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4-28-15 Rough Trade NYC custom wallpaper

Rough Trade NYC - a record store in Williamsburg, Brooklyn.

We had the privilege of contributing a custom wallpaper to the Rough Trade store that opened in Williamsburg, Brooklyn in late 2014. Rough Trade, independent purveyors of great music since 1976, based in London and Nottingham, England pushes against the notion that records and music retailing have gone by the wayside. The huge music emporium in Brooklyn creates a complete experience with live shows, food service and an interactive hang out area, the #guardiangreenroom featuring a custom wallpaper printed in our studio. Designed by Mohawk, a London-based branding firm, the unique space hosts interviews with the latest artists and allows users on both sides of the Atlantic to review current music releases, relax, tweet or play ping pong, all while surrounded by a striking custom mural.

Almost done - #guardiangreenroom, a salvaged shipping container music hang-out

The custom wallpaper design, replete with NYC and music iconography, features panels that create a huge mural. We printed the pattern on an eco-friendly PVC-free, smooth, non-woven material which is well-suited for commercial environments, while being sustainable and biodegradable.  The non-woven material has a crisp, clean print quality that works perfectly with these custom graphics.

NYC and music iconography grace the custom wallpaper designed by Mohawk.

After printing the order in our studio, Robertson was on-site in Brooklyn to ensure that the installation went smoothly along with our expert paper-hanger based in NYC.

After printing the mural in-house, we deliver the material and our expert paper hanger gets to work on site.

The mural design comes to life during the installation.

Robertson assessing the rendering versus the installation

The wallpaper sets the tone for the #guardiangreenroom, an interactive, multi-media music experience.

We believe in the transformative ability of wallpaper and love helping designers make that change in a space. The creative opportunities for custom wallpaper are endless.

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4-8-15 - Cluck cluck – custom wallpaper in NYC

Papa Poule wallpaper

The mighty chicken - inspiration for the new restaurant Papa Poule and the wallpaper design

Surface designer Candice Kaye and restauranteur Elisa Marshall of Mamannyc recently contacted us to assist in bringing to life their vision for a custom wallpaper for Elisa’s newest NYC food destination, Papa Poule. The new concept, with partners Michelin starred chef Armand Arnal and Benjamin Sormonte, is a french-inspired rotisserie chicken take-out and delivery in the heart of SoHo.

A peek inside Papa Poule in SoHo. Photo by @preserve_us

Designer Candice Kaye with her wallpaper design at Papa Poule

Designer Candice Kaye with her custom wallpaper at Papa Poule

Thus, it was a natural choice to wallpaper the space in a chicken pattern created by Candice. She provided us with her charming sketch that had an almost vintage inspired quality and we consulted on the final repeat pattern, provided options for various scales and then digitally printed the wallpaper in our studio.

Custom wallpaper for Papa Poule by Candice Kaye

Custom wallpaper by Candice Kaye for Papa Poule

This custom wallpaper design adds just the right old-world vibe to the urban location that seeks to recall the owners’ own Sunday evening dinners spent enjoying marinated chicken with their families.

Creating custom wallpaper is one of our favorite aspects of our studio life, as we love helping designers communicate a mood which can transform and define an interior. Our in-house digital wallpaper printing services offer almost endless opportunities for creativity. Pleasure working with you Candice and Elisa!

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4-3-15 - chlorophyll

Our chlorophyll colorway is our take on the classic acid green found in mid-century ceramics – like this dessert bowl from our collection of vintage Russel Wright ceramics. A panoply of lively greens selected from the Benjamin Moore paint library, chlorophyll first came to life in our Acco 20 and Acco Kits wallpapers. We find that the tonality of colors creates a harmonious effect reminiscent of geometric wall tiles. Also featured is our Acco 22 pattern on cotton-linen and our jute grasscloth.

Acco 20 in a bedroom by Amy Lau Design, Inc. in NYC.

Acco Kits chlorophyll wallpaper

Acco 20 wallpaper

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3-20-15 - promenade

Tulip beds captured in 2003 with our Lomo Action Sampler camera.

Our Promenade wallpaper pattern, a peppy, preppy festival of tulips, was inspired by the tulip beds abloom each spring on the Brooklyn Heights Promenade – our old neighborhood hang-out. The fresh, banded formation and playful colorways bring to life that first pop of spring all year long.

To recreate the authentic variation that nature produces, we scanned an array of tulips and formed our own garden of blooms as a wallpaper.

One of our original tulip scans that were the basis of the Promenade pattern.

A child's room in Litchfield, CT springs to life with Promenade.

Jeffers Design Group created this lovely custom colorway for a San Francisco, CA residence.

Pattern development: considering contrast & color placement

Tulips on the Brooklyn Heights Promenade.

Tulips on the Brooklyn Heights Promenade

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3-16-15 - a pinterest roundup: pink and green

Pink and green is a classic combination that always makes us think of Spring. It’s fresh and a little sassy, just what we want out of a color scheme – especially in March. Our vivid spin on this color way, Cherry Lime Ricky, in our Promenade and Peekaboo wallpapers offers a serious punch of color. But, we are also loving the more muted tones of pink and green found on our favorite Pinterest images right now.

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