6-12-15 – DEEP 3D in the Press

We had such a blast debuting our new DEEP 3D wallpaper at ICFF.  Sharing the interactive 3D experience with other designers was truly gratifying, as so many people embraced the idea and had fun sporting the classic Anaglyph 3D glasses.

The press at ICFF was also intrigued and excited by the concept of 3D wallpaper.

Yuka Yoneda describes the experience on Inhabit, “Out of all the eye-popping designs at this year’s International Contemporary Furniture Fair, there was only one that literally jumped out at us. A partnership between Pratt Institute and twenty2, the DEEP 3D wallpaper booth beckoned showgoers in with its mesmerizing anaglyph patterns designed by Pratt students.”

As Bryn Smith of Core 77 explained, “A small crowd gathered around ICFF booth #2319, donning free pairs of custom 3D glasses, to “ooh” and “aah” at the wallpaper on display: flowers popped, a birch forest appeared, and Viking ships sailed on a Scandinavian sea.” Bryn further describes the experience, “Each pattern operates at a slightly different scale, meaning some look better close-up, and others from very far away. All can be appreciated with or without glasses (though with is a lot more fun), and it’s easy to imagine these papers plastering a guest bathroom, or as an accent in an adventurous hotel—with a stash of 3D glasses waiting nearby.”

Architect Magazine selected DEEP as one of its’ top ten favorite products at ICFF 2015. design\milk also tapped DEEP as one the Best of ICFF.

Fast Company enthusiastically encourages its’ readers to “Stare at your walls all day with this crazy 3D wallpaper. Yes, your walls are moving. Online wallpaper boutique twenty2 and the Pratt Institute collaborated on DEEP, a collection of wallpaper that works just like a 3-D movie. Throw on a pair of 3-D glasses, and the walls spring to life, with dancing flowers, soaring ships, and more. [These wallpapers] could coat the walls in the coolest bathroom ever.”

Deirdre Sullivan of About Home noted the usability of the dynamic 3D patterns in her feature on 5 Future Decor Trends Spotted at ICFF, “Yes, you will need to wear 3D glasses if you want to experience the multi-dimensional effects of DEEP 3D Wallpaper. But you should also know that each of the five eye-popping patterns in this collection are just as striking without the red and blue colored spectacles.”

This Old House wonders if “3D wallpaper is the new hot trend. A new collection puts the attractive mind benders on your walls. Optical-illusion books aside, there’s a place for 3-D designs in your home.”

Architectural Digest appreciates our made-to-order, eco-friendly printing methods: “Perhaps most notable about the patterns is that the interactive experience is created by using eco-friendly, water-based inks. No 3-D glasses required.”

Ohhword.com suggests DEEP as a remedy for those anti-social college moments, “All you slow, socially awkward, and stoned kids out there who enjoy sitting around staring at walls, prepare to get DEEP and have your minds blown.”

Leslie Van Buskirk of the Los Angeles Times  generously included our Bloom pattern in her feature: “Garden party: Floral wallpapers that will make you forget the drought – Nine new garden-inspired wallcoverings for summer.”

Learn more about the DEEP 3D project and the evolution of our business in a great Q & A on New York Spaces.

Other press featuring DEEP:

design\milk

[the nest]

REFINERY 29

California Home & Design

The Decoist

wn.com

notey.com

Examiner.com

Digital Trends

ChipChick

Editor at Large

OZY

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